Nichole Lynel Celebrates 1st Year Anniversary with a Private Label Denim Collection

Today commemorates the one year anniversary of Shop Nichole Lynel — the rapidly-growing online clothing company independently owned and operated by Nichole Lynel. If you haven’t come across one of her fierce videos or photos on your explore page quite yet, she is a young, black and gifted entrepreneur whose candid narration of her journey to becoming a fashion mogul has amassed a dedicated digital following. Within its first year of business alone, Shop Nichole Lynel has acquired $1 Million in earnings — a goal that Nichole Lynel manifested and brought to life right before our eyes, while showing us every step along the way. With great conviction and relentless intention, Nichole Lynel speaks her success into existence with every post on her highly active Instagram account. The power of her words matched with her work ethic and self-accountability are a testament to how attainable your dreams can be with hard work; and this is the spunk (and magic) that leads Nichole Lynel’s brand to inspire thousands of young women daily.

Today, Nichole Lynel celebrated her 1st year in business by releasing two highly anticipated pairs of private label denim jeans from her newest collection, which initially dropped as a limited release in June. What makes these jeans so special? Imagine your favorite pair of original Levi’s distressed to perfection, with a boyfriend fit that hugs your curves in all the right places — designed by a black woman. Add some crystalized fringe and THAT’S what sis has brought to the table. She is anticipated to release at least two more denim pieces that she’s teased on her social media; an oversized crystallized denim jacket with fringe, and a pair of boyfriend cut denim shorts with crystal fringe.

 

 

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Tonight we celebrate🥂

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If you’re ready to relinquish your coins, start shopping the new collection (or what’s left of it) here.

 

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This exciting release is the perfect way to culminate what has already been quite an exciting year for the Shop Nichole Lynel brand. In June, Lynel initially teased her latest collection during her first brand event, “The Big Payback: A Nichole Lynel Experience” — and it was certainly not your run of the mill fashion show. This experiential fashion presentation, which took place in the Hollywood Hills, featured intricately curated rooms that created a tangible way for guests to experience the vision behind each design. Guests swarmed to each room, hosting their own photoshoots and literally living in Lynel’s fashion fantasies. Needless to say, it was a high risk, high reward marketing strategy that created a viral moment while bringing the brand’s elevated aesthetic to life.

 

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I’ve always had Vision 🎥 @von_jackson You won’t just see me you are going to feel me !

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This year Lynel not only slayed the fashion game, but she shared her knowledge along the way, making speaker appearances at some of the biggest conferences, business brunches and networking events for women of color including Convos with Claire by Claire Sulmers and The Fearless Conference by Arian Simone to name a few. Committed to passing her knowledge on to the future of fashion, she’s also hosted one-on-one mentorship programs where she’s shared her playbook for success and fostered a sense of community for young entrepreneurs to find “push partners” of their own as they navigate through their budding careers.

 

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Nichole Lynel’s whirlwind success has been such a thrill to witness, and has been nothing short of a Cinderella story for black women everywhere to be inspired by. We’re excited for what’s to come next for this fashion mogul. In the meantime, show her some support and tell them that The Strut mag sent you!
Header photo: Courtesy of Nichol Lynel. The Strut Magazine does not own rights to this photo.
Gabriella Layne

Editor-in-Chief of The Strut Magazine

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